Your Website is Like an Employee who is Always Awake and Attentive

Published on July-19-2016

Most small businesses in India would be interested in providing information to potential customers even after their office hours are over.

These so called SME's (or Small Business Enterprises) would also be interested in selling to customers without having to tie up expensive employee time to explain basic information.

Many businesses would also welcome the possibility of being

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Post written by : Pravin


Businesses Must Design Responsive Web-Sites if They Want to Grow

Published on August-19-2016

RESPONSIVE DESIGN: INTERNET USAGE NOW COMES IN ALL SHAPES & SIZES: In August 2014, the CEO of Google predicted that India's Internet population would (at 250 million users), surpass the US in 2014. Indian users access the Internet using a bewildering array of gadgetry from antiquated school computers to the latest phones, tablets and fablets. Hence the need to retrofit old sites and bui

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Post written by : Praveen


A web site helps you reach people when it matters most

Published on August-25-2016

Most businesses tend to calculate return on investment (ROI) on their marketing investments, but many do a poor job of tracking the leads that come through their web site. This is a shame because many experts agree that their web site (both regular and smart phone renditions) is probably the single most cost effective source of leads. 

It is instructive to look at patterns of Interne

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Post written by : Thoufeeq Azlam Khan, research and editing provided by Pravin Joseph Philip


Seven Principles to Remember When Developing an Online Marketing Strategy

Published on December-06-2016

Principles for Developing an Online Marketing Strategy

1. Brief your web developer well about your market so that his expertise can combine effectively with your business knowledge.  Let's face it most of us business owners think we are  marketing experts. But online marketing is a different world which needs a fresh review of strategy. So p

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Post written by : Pravin Joseph Philip


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